The objective here was to support the client’s expansion into the European market by generating qualified leads and booking sales meetings for the in-house team to pursue.

Assignx.ai wants to establish a robust sales pipeline to support long-term growth and market penetration.

SaaS Lead Generation

B2B SaaS Lead Gen: Building a Pipeline in the European Market

Challenge

• Despite the client's expansive customer base in the US markets, brand recognition in Europe was low, making it more difficult to build credibility amongst fierce competition.

• The lengthy and complex sales cycles typically associated with enterprise-level B2B SaaS solutions further hampered the client’s ability to grow efficiently.

• Continually optimising strategies to reach the right decision-makers in a diverse range 
 of industries required time and resources that were not readily accessible to the in-house team.

Strategy

To establish the client’s presence and credibility in the European market, Xsalesfy developed and executed a comprehensive outbound lead-generation strategy targeting key decision-makers, segmented by industry.

• Conducted in-depth research 
 to identify the client’s ideal customer profiles (ICPs) and understand the competitive landscape in Europe.

• Developed targeted lead lists using technographic and psychographic data to identify decision-makers with the highest potential for conversion.

• Utilised a multichannel approach to maximise reach and engagement, including personalised emails, LinkedIn messages, and systematic phone follow-ups.

• Analysed engagement metrics weekly to continuously refine and optimise targeting strategies, ensuring maximum campaign effectiveness.

• Coordinated and scheduled discovery calls between qualified leads and the client’s sales team to explore potential business opportunities and drive conversions.

Results

In 6 months, Xsalesfy generated:

• 1708 Leads

• 936 MQLs

• 185 SQLs

• 144 Demos

”Xsalefy Team’s ability to articulate our services to prospects through technological resources was instrumental in winning more clients. We were also able to engage enterprise-level clients.”

- Noah Nega