The objective here was to increase the number of qualified leads and sales appointments with entrepreneurs looking to sell their online businesses.

Client wants to build a consistent, sustainable sales pipeline by optimising outreach and leveraging experienced sales executives to engage prospective clients.

Financial Lead Generation Services

Three Years of Continuous Success: How Xsalesfy Booked 23 Sales Meetings Monthly for an Online Business Broker

Challenge

• Pinpointing businesses in ideal selling conditions requires advanced prospecting techniques and tools that are costly and time-consuming to maintain in-house.

• Segmenting and tailoring outreach across a broad prospect pool is difficult to achieve without the support of sales professionals dedicated to lead generation efforts.

• Connecting with and qualifying business owners who are notoriously hard to engage necessitates a highly structured and coordinated campaign with a continuous stream of touchpoints and follow-ups through multiple channels.

Strategy

To create a sustainable pipeline of opportunities and accelerate the client's revenue growth, Xsalesfy developed an omnichannel outreach plan to educate, nurture, and convert prospective sellers into sales-qualified leads.

• Conducted a 20-hour research session to better understand the target audience, market, and offer.

• Developed a structured prospecting process to identify internet-based businesses that met the ideal selling criteria.

• Created targeted email campaigns, segmented by audience groups, to address pain points and educate business owners on potential solutions.

• Connected with target prospects on LinkedIn to build rapport and further the conversation.

• Called engaged leads to gauge interest and qualify the opportunities.

• Launched follow-up sequences to re-engage prospects and convert MQLs into SQLs.

• Held weekly syncs to review performance and refine strategies for better conversions.

• Scheduled sales meetings with qualified leads for the client s inhouse team to pursue.

Results

In 3 years, Xsalesfy generated:

• 2316 Leads

• 1048 MQLs

• 1219 SQLs

• 832 Meetings

”We are impressed with the quality and quantity of opportunities Xsalesfy has been able to generate for us…”

- Clarice Hunt