The primary objective was to drive business growth in the US by increasing the volume of qualified leads and securing more booked meetings for the client’s pipeline

GHSL Technologies wants to boost the efficiency of the in-house team by outsourcing outbound lead generation activities.

Web Development Lead Generation Services

Developing a Web of Qualified Leads: How We Secured 54 Meetings in 3 Months

Challenge

• The client had trouble differentiating their service offer in a market saturated with numerous web development firms.

• Like most growing web development companies, the client relied on a small sales team to manage the entire pipeline, making outreach difficult to scale.

• With an average sales cycle of 3-4 months, increasing revenue quickly proved to be a significant hurdle.

• The team struggled to identify viable business opportunities within their operational regions due to limited prospecting data and resources.

• Email marketing and cold calling were too time-consuming for the in-house team to manage.

Strategy

To scale the client’s sales pipeline, the Xsalesfy team launched a coordinated, multichannel campaign to target decision-makers within their target regions.

• Conducted extensive research to understand the client’s market, competition, and ideal customer profiles (ICPs).

• Created targeted lead lists based on technographic and psychographic data to identify high-potential decision-makers.

• Developed tailored email campaigns that addressed specific pain points and needs of each ICP to increase engagement and response rates.

• Utilized LinkedIn to connect with and engage decision-makers to foster professional relationships and boost brand visibility.

• Implemented systematic follow-up calls to nurture leads, address their concerns, and drive them towards conversion.

• Maintained continuous engagement with potential leads through various touchpoints to ensure a consistent flow of qualified opportunities.

• Scheduled discovery calls between qualified leads and the client’s sales team to further explore business opportunities.

Results

In 3 months, Xsalesfy generated:

• 971 Leads

• 808 MQLs

• 84 SQLs

• 54 Meetings

”I appreciate that Xsalesfy works onshore for us… Apart from that, they also have a good dataset of potential clients. They’re timely, and their onboarding process is smooth.”

- GHSL Technologies' Founder