Runelix

The client specialises in providing innovative software solutions designed to enhance data management and reliability across various sectors. Its advanced tools streamline complex data architectures, ensuring seamless, secure data flows that uphold data integrity and compliance in real-time environments.

The objective here was to increase the number of qualified leads and booked sales meetings in the pipeline through outbound outreach.

Runelix wants to determine the perfect market fit to accelerate expansion in the US region.

Technology Lead Generation

Discover How This IT Company Accelerates Market Penetration with Xsalesfy’s Proven GTM Strategy

A dynamic team meeting with charts and laptops showcasing growth strategies.

Challenge

With zero sales resources on its U.S. team, the client struggled to generate leads, secure meetings, and build a sales pipeline.
Operating in the relatively new HTAP market, the client found it difficult to clearly communicate the complex benefits of their groundbreaking technology.
Due to the technology's diverse use cases, finding the right product-market fit among a broad pool of possible prospects made it difficult to build a go-to-market (GTM) strategy.

Close-up of a strategic planning board filled with notes and timelines.

Strategy

To help establish the client's US presence in the emerging HTAP market, Xsalesfy assigned an experienced North American team to execute a GTM strategy targeting various industries and decision-makers.

Conducted a detailed market analysis to refine the ideal customer profiles (ICPs) and determine the best-fit industries for the client's solutions.
Built targeted prospect lists using buyer intent data to identify decision-makers actively seeking similar solutions.
Launched targeted outbound email campaigns segmented by industry, focusing on the complex benefits of HTAP and the client's data management innovations.
Engaged decision-makers through LinkedIn to build rapport and enhance brand visibility.
Coordinated a systematic follow-up process via cold calling to nurture leads and move them through the pipeline.
Provided feedback and strategic insights from campaign results to help the client fine-tune their GTM strategy and messaging.
Consistently booked meetings with sales-qualified leads and potential referral partners for the client's in-house team to pursue.

Graph showing rapid increase in market share over months.

Results

In 5 months, Xsalesfy generated:

148 Leads
119 MQLs
35 SQLs
21 Meetings

”Xsalesfy was a perfect fit. I had evaluated other organisations, and the single difference I saw in Xsalesfy was that there was no fluff to their marketing, and they were genuine in their messaging. I could see other technical startups as well as larger organisations benefitting from Xsalesfy's services, as they are fast learners, open-minded, respectful, and aggressive.”